Masters Food Prices Updated 2025
Every April, golf fans marvel at masters food prices, a menu famous for low costs and classic Southern flavors. The strategy of keeping every staple affordable turns a day at Augusta into an inclusive memory. While ticket prices soar, concession totals rarely top a family’s weekly grocery bill. That contrast explains why patrons share photos of their receipts more than selfies with the leaders.
Affordable Tradition Since the 1930s
Augusta National served fifty-cent ham sandwiches at the first event in 1934, planting the bargain seed.
Club founders believed fair food prices kept the focus on golf, not on wallets, and that mission never changed.
Since 2002 the egg salad and pimento cheese have cost $1.50, coping with inflation by refining operations.
The 2025 list shows barely any changes, proving masters food prices resist economic gravity.
2025 Masters Menu at a Glance
For 2025 patrons can still buy one of everything for roughly $77, cheaper than dinner at many chain restaurants.
The full slate mixes breakfast, lunch, snacks, and drinks, all prepared in kitchens hidden beneath grandstands.
The table below shows headline items and what they cost today, anchoring our look at masters food prices.
Prices are listed in dollars because Augusta settles every concession in cashless form on site.
| Item | Price ($) | Category |
|---|---|---|
| Egg Salad Sandwich | 1.50 | Lunch |
| Pimento Cheese Sandwich | 1.50 | Lunch |
| Pork Bar-B-Que Sandwich | 3.00 | Lunch |
| Masters Club Sandwich | 3.00 | Lunch |
| Savory Tomato Pie | 3.00 | Lunch |
| Plain or BBQ Chips | 1.50 | Snack |
| Soda / Water / Iced Tea | 2.00 | Drink |
| Crow’s Nest / Domestic Beer | 6.00 | Drink |
| Coffee | 2.00 | Breakfast |
| Blueberry Muffin | 2.00 | Breakfast |
Pimento Cheese and Egg Salad
No conversation about masters food prices can skip the famous pimento cheese or its egg salad sibling.
Each sandwich is fresh, wrapped in green paper that blends with turf, and served within seconds of ordering. At $1.50, kids can sample both, while adults happily grab spares to share along Amen Corner.
Because the recipes rarely change, long-time patrons claim the first bite tastes like a trip back in time.
Drinks
Soft drinks, iced tea, and bottled water each cost $2, reinforcing the idea that hydration should be affordable.
Beers such as Domestic, Import, and the specialty Crow’s Nest top the list at just $6 per cup.
Wine lovers also spend $6, a fraction of big-stadium costs that sometimes hit $15.
Altogether, four beverages plus a sandwich still cost less than a single beer at many pro sporting arenas.
Savory Tomato Pie Debuts
Augusta added the handheld savory tomato pie in 2025, widening the vegetarian options for hungry patrons.
Priced at $3, it balances tangy tomato, gooey cheese, and flaky crust without breaking the established price model.
Early reviews praise the pie’s portability and note how masters food prices remain stable even with new creations.
Because Augusta tests recipes year-round, chefs can innovate while management guards the beloved price ladder.
Breakfast
Gates open at dawn, and breakfast items like sausage biscuits, muffins, and coffee each cost $2.
Fans watching first tee shots fuel up quickly without draining budgets before the main leaderboard develops.
Because breakfast service ends at 10 a.m., smart visitors grab snacks to bridge until the noon sandwich wave.
Even doubling the order keeps total spend under $10, a figure unheard of at other major championships.
How Augusta Keeps Costs So Low
Augusta National owns every concession stand, so no outside vendor needs to recover franchise fees.
Bulk purchasing, streamlined menus, and volunteer labor shrink overhead and protect masters food prices from inflation.
Because corporate partners underwrite much of tournament week, food income is not the primary revenue stream.
The club views concessions as marketing, ensuring every patron leaves bragging about legendary value.
Social Media Amplifies the Story
Within minutes of arrival, visitors post photos of receipts, sparking viral threads that celebrate masters food prices. Many tweets compare Augusta’s $2 soda to $10 stadium colas, fueling calls for reform across other sports.
Food influencers even rank pimento cheese alongside famous regional sandwiches, boosting the tournament’s reach.
Positive press costs Augusta nothing yet reinforces the mythos surrounding its concessions strategy.
Bringing Masters Flavors Home
Fans unable to score tickets can order a Taste of the Masters kit, shipped with spreads, cookies, and souvenir cups.
The kit sells out quickly, proving global demand for dishes priced well below gourmet subscription boxes.
Whether on course or at home, masters food prices create community, nostalgia, and a shared love for great golf.
That legacy will continue so long as Augusta treats every sandwich as an invitation rather than a revenue grab.
